Diploma · Mumbai
UG Diploma in Sports Management
A 1-year fast-track entry into the sport business after Class 12. Live event placements, hands-on operations, marketing and athlete services — designed to get you working before your peers finish second year of a generic degree.
- Duration
- 1 year
- Level
- Diploma
- Fees
- ₹80,000 – ₹95,000
Where this programme takes you
UG Dip is built for India's ₹18,864 Cr sport economy.
UG Dip graduates target roles across 4+ sport-business sectors — franchises, leagues, agencies, broadcasters, sport-tech and brand-side sport marketing. Scroll down for the indicative career ladder, the specific roles this programme is designed for, and the recruiter ecosystem we open up for our cohorts. For the full map of all 15 career tracks in Indian sport business, see the Careers page.
Right fit
Who is this for
- Class 12 pass-outs who don't want to wait 3 years to start working in sport.
- Gap-year students looking for a credentialed, productive year before a degree or abroad plans.
- Athletes wanting an industry foundation alongside training, without a full 3-year commitment.
- Students whose parents want a recognised qualification in 1 year, not 3.
Highlights
What makes it different
Live event labs
Run real match-day operations as part of coursework — fan zone, ticketing ops, sponsor activation. 8+ live events per cohort.
Practical-first curriculum
Roughly 70% practical, 30% theory. Less classroom, more ground time.
Built to stack
Credits earned are recognised by the host college if you choose to stack into BSM Year 2 later.
What you'll study
Curriculum
Term 1
- Sport Business Foundations
- Sport Marketing
- Live Event Lab
- Communication
Term 2
- Operations
- Athlete Management
- Internship
- Capstone
Inside the programme
A day in the life
09:30
Operations briefing — running this week's live event
10:30
Workshop: Sport marketing fundamentals
12:30
Lunch + venue / vendor coordination calls
14:00
Field session — venue walkthrough, supplier coordination
16:30
Industry talk + Q&A
After graduation
Career trajectory
| Stage | Role | Indicative band |
|---|---|---|
| Internship (during programme) | Event-Ops Intern | ₹10-20k / month stipend |
| On graduation | Event Ops / Marketing Coordinator | ₹3.5 – 5 LPA |
| Year 2 | Senior Coordinator / Asst. Manager | ₹5 – 8 LPA |
| Year 4+ | Manager (with stacked degree) | ₹8 – 12 LPA |
Bands are indicative based on past placements and industry benchmarks. Past placements do not guarantee future outcomes.
Career outcomes
Roles graduates target
- Event Operations Associate at agencies and franchises
- Marketing Coordinator at sport brands and academies
- Athlete Services Associate at agencies and federations
- Production / Operations Assistant at OTT broadcasters
Where they hire from
Recruiter ecosystem
Events
Event & activation agencies
Coaching / Academies
Sport academies
Cricket / Football / Kabaddi
Franchise ops teams
Media
OTT production teams
Transparent pricing
Fee breakdown
| Head | Amount | Note |
|---|---|---|
| Annual tuition | ₹65,000 | — |
| Live-event lab kit | Included | — |
| EMI options | 3 / 6-month plans | — |
See Fees & Financial Aid, Scholarships, and the UGC refund policy.
Honest comparison
UG Dip vs the alternative
| Dimension | UG Dip at NASM | Generic alternative |
|---|---|---|
| Time to first sport role | 12 months | 24-36 months |
| Live event ops time | 8+ events on the ground | Classroom-only at most diplomas |
| Stackability | Credits stack into BSM Year 2 if you continue | Standalone diploma only |
Campuses
Where you'll study
FAQ
Frequently asked questions
Ready to apply for UG Dip?
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