Which sports management programme is best in Mumbai?

For a full undergraduate degree, BSM at NASM is purpose-built for the sport business and delivered with a University of Mumbai-affiliated host college. For a postgraduate degree, MSM is the only fully sport-specialised UoM master's in the city. For a fast-track entry or working-professional pivot, the UG and PG Diplomas are the right shape.

Are NASM programmes UGC recognised?

Yes. All degree programmes (BSM, MSM) are awarded by the University of Mumbai through the host college, which operates under UGC's Empowered Autonomous regulations. Diploma programmes are issued by the host college as credit-bearing diplomas.

What's the difference between BSM and a generic BBA in Sports Management?

Most 'BBA in Sports Management' programmes are generic BBAs with one elective renamed. BSM is fully sport-specialised: sport law, sport analytics, athlete management, league operations and a live IPL/ISL/PKL capstone every year. The degree title itself is Bachelor of Sports Management.

What are the placement outcomes?

Past cohorts have placed into IPL/ISL/PKL franchises, sports rights agencies, OTT broadcasters, athlete-management agencies, sport-tech startups and brand-side sport marketing teams. Past placements do not guarantee future outcomes.

Where in Mumbai are the campuses?

Three host campuses: MKES Nagindas Khandwala College in Malad (W), Thakur College of Science & Commerce in Kandivali (E), and B.K. Birla College in Kalyan. All are University of Mumbai-affiliated.

What's the fee range across programmes?

Fees vary by host campus and programme — see the Fees page for the current per-campus matrix. EMI plans and education loans are available; scholarships are awarded at host-college and NASM discretion.

Are scholarships available?

Yes — merit, need-based and athlete-of-record scholarships, awarded at NASM and host-college discretion subject to seat availability and verification of documents.

Can international students apply?

International applications are accepted via the host college's foreign-national quota where available. Email admissions@nasm.in for the current cycle's process.

Programmes · Mumbai

Sports management programmes built for India's sport business.

A 1-year diploma to a 2-year master's — every programme delivered with a University of Mumbai-affiliated host college, with live IPL / ISL / PKL capstones and a dedicated sport-industry placement cell.

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Quick answer

NASM offers four sports management programmes in Mumbai: the 3-year BSM (Bachelor of Sports Management) and 2-year MSM (Master of Sports Management) degrees, plus 1-year UG and PG Diplomas. Each is delivered with a University of Mumbai-affiliated host college and includes live IPL, ISL or PKL capstones, paid internships and dedicated sport-industry placement support.

₹18,864 Cr

India sport economy (2024)

80+

Sport-industry recruiters in network

30+

Live league capstone partners

UoM-affiliated host campuses

Career prospects

India's sport economy is hiring — and it's hiring business people, not just athletes.

India's sports industry is now a ₹18,864 Cr economy (Sportz Interactive, 2024) growing in double digits, powered by IPL, ISL, PKL, WPL, Formula E, the Mumbai Marathon and a fast-rising sport-tech wave. Every league needs marketers, sponsorship leads, analysts, broadcast producers, athlete managers, lawyers and operators — and there are nowhere near enough trained professionals to fill those seats. NASM exists to close that gap.

Across our four programmes, students target 15 distinct career tracks spanning 9 sport-business verticals — from sponsorship strategy and league operations to OTT broadcasting, sport-tech and athlete IP. Each programme page below lists the specific roles that programme is designed for, the indicative pay bands and the recruiter ecosystem.

See all 15 career tracks See alumni placements

Choose your programme

Four routes into the sport business — pick the one that fits where you are today.

01UndergraduateBSM

Bachelor of Sports Management

Flagship

A 3-year undergraduate programme built for India's ₹18,864 Cr sport economy. Marketing, law, analytics, athlete management, league operations.

Sport Marketing
Sport Law
Athlete Mgmt
Broadcast & OTT
+2

3 yearsUndergraduate₹1,12,500 – ₹1,41,000

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02PostgraduateMSM

Master of Sports Management

Flagship

Senior leadership track. Sponsorship strategy, broadcast & OTT, team operations, sport-tech, capstone with industry partners.

Sponsorship Strategy
Rights & Broadcast
Team Operations
Sport-Tech
+2

2 yearsPostgraduate₹1,80,000 – ₹2,46,000

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03DiplomaUG Dip

UG Diploma in Sports Management

Fast-track entry into the sport business after class 12. Practical-first curriculum with live industry exposure.

Event Ops
Sport Marketing
Athlete Services
Field Internship

1 yearDiploma₹80,000 – ₹95,000

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04DiplomaPG Dip

PG Diploma in Sports Management

For working professionals and graduates pivoting into sport. Industry-driven curriculum with capstone immersion.

Sponsorship
Sport Analytics
Athlete Mgmt
Capstone

1 yearDiploma₹90,000 – ₹1,49,000

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Coming AY 2027-28

Sports Sciences cluster

Strength & conditioning, sport psychology, biomechanics, nutrition and rehab — for the next generation of athlete-support professionals.

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Not sure which one? Pick by where you are.

If…

You just finished Class 12

Pick

BSM (3-year degree) or UG Diploma (1-year fast track)

BSM gives you the full University of Mumbai degree with industry-led modules and live capstones. UG Diploma gets you working in 12 months with a credit-bearing host-college qualification.

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If…

You're a graduate (any stream)

Pick

MSM (2-year master's degree)

Sport-specialised PG with a partner-assessed industry studio in Year 2. Materially more relevant than a generic MBA for sport roles.

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If…

You're working full-time and want to pivot

Pick

PG Diploma (1-year weekend cohort)

Designed so you don't quit your day job. Saturdays + alternate Sundays + 2 immersive bootcamps + an industry capstone.

Explore programme

If…

You're an athlete adding business credibility

Pick

BSM, MSM or PG Diploma

All three host campuses carry the athlete-of-record scholarship route, with industry-led curriculum across the network.

Explore programme

NASM vs a generic BBA / MBA with a sport elective

The same University of Mumbai degree affiliation — but materially different curriculum, capstones, faculty and placement network.

Dimension	NASM (BSM / MSM)	Generic BBA / MBA
Curriculum	Fully sport-specialised	1-2 sport electives in a generic BBA/MBA
Capstone	Live IPL/ISL/PKL with partner assessment	Internal classroom project
Placement cell	Dedicated sport-industry team + alumni-in-recruiter	Common college cell, sport roles rare
Faculty	Franchise CXOs, agency heads, federation officials	General-business faculty + occasional guest
Industry network	80+ sport recruiters, 30+ league partners	Generic alumni network
Degree (UG/PG)	University of Mumbai (via host college)	Same UoM affiliation, no sport specialisation

Where graduates end up

IPL / ISL / PKL franchises

Sports rights & athlete agencies

OTT broadcasters

Sport brands & sport-tech

Programmes — frequently asked

On the degree. The final degree, where applicable, is awarded by the University of Mumbai through the host college, under the academic powers granted to the host college. NASM is the industry-led collaborator that contributes curriculum, masterclasses, capstones and the placement network.

On fees. Fees, instalment plans and payment timelines shown are indicative for the current intake. Final fees are confirmed in your offer letter and the host college's official fee circular. University examination, hostel and incidental charges are billed separately.

On placements. Placement examples and recruiter names are illustrative of past cohorts. Past placements do not guarantee future outcomes — final results depend on individual performance, market conditions and recruiter discretion (ASCI Education Guidelines, 2023).

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