🏆 Admissions Open📈 India's sport economy crossed ₹18,864 Cr in 2025🎓 Degree by University of Mumbai🏟 3 Empowered Autonomous host colleges💼 Industry-led curriculum & internship support🤝 Recruiter network across leagues, agencies, broadcasters & sport-tech🏆 Admissions Open📈 India's sport economy crossed ₹18,864 Cr in 2025🎓 Degree by University of Mumbai🏟 3 Empowered Autonomous host colleges💼 Industry-led curriculum & internship support🤝 Recruiter network across leagues, agencies, broadcasters & sport-tech
Nest Academy of Sports Management logoNest Academyof Sports Management
Admissions Open · 2026 Intake

Get into the business ofSports Management

India's sport economy crossed ₹18,864 crore in 2025. Build your career in it from Mumbai — degree awarded by the University of Mumbai through three affiliated host colleges (all three Empowered Autonomous), curriculum co-built with the sport industry.

University of Mumbai-affiliated host colleges· Industry-led curriculum· Live league capstones

Source: GroupM ESP & Sportz Interactive Sport Economy Report, 2025

Cricket
Cricket
Broadcast
Career
Broadcast
Athletics
Athlete Mgmt
Career
Athlete Mgmt
Hockey
Hockey
Cycling
Cycling
Cricket
Cricket
Broadcast
Career
Broadcast
Athletics
Athlete Mgmt
Career
Athlete Mgmt
Hockey
Hockey
Cycling
Cycling
Football
Football
Marketing
Career
Marketing
Stadium
Sponsorship
Career
Sponsorship
Tennis
Tennis
Swimming
Swimming
Football
Football
Marketing
Career
Marketing
Stadium
Sponsorship
Career
Sponsorship
Tennis
Tennis
Swimming
Swimming
Basketball
Basketball
Analytics
Career
Analytics
Boxing
Boxing
Events Ops
Career
Events Ops
Esports
Esports
Volleyball
Basketball
Basketball
Analytics
Career
Analytics
Boxing
Boxing
Events Ops
Career
Events Ops
Esports
Esports
Volleyball
MarketingBroadcastSponsorshipAthlete MgmtAnalyticsEvents
IPL FranchisesISL ClubsPro KabaddiJSW SportsStar SportsJioCinema SportsFanCodeDecathlon IndiaSportz InteractiveRFYSReliance FoundationOlympic CouncilIPL FranchisesISL ClubsPro KabaddiJSW SportsStar SportsJioCinema SportsFanCodeDecathlon IndiaSportz InteractiveRFYSReliance FoundationOlympic Council

Quick answer

Nest Academy of Sports Management (NASM) is India's industry-led sports management institute, offering 3-year BSM and 2-year MSM degrees plus UG/PG diplomas across three University of Mumbai-affiliated host colleges. Students train through live league capstones and industry projects, preparing for careers in India's ₹18,864 Cr sport economy.

University of Mumbai crest

Three University of Mumbai-affiliated host colleges

  • University of MumbaiDegree awarded by UoM through host college
  • Empowered AutonomousAll three host campuses
  • Empowered AutonomousTCSC Kandivali
  • UGC Regulations 2023Conferment of Autonomous Status
The 15 Career Tracks

Tap a career. Watch it open.

Tap a row · auto-rotates
Career 01 / 15 22% YoY
Sports Marketing & Branding

Sports Marketing & Branding

Turn fans into believers — and believers into ticket buyers.

The story-makers of Indian sport. You'll plan launches, run season campaigns, build matchday creative and grow fanbases for leagues, franchises and athletes.

What students build

Season campaignsMatchday creativeFan-club playbooksInfluencer dropsBrand identity

Key outcomes

  • Read fan behaviour
  • Run a campaign brief end-to-end
  • Plan paid + organic spend
  • Measure brand lift

Career pathway

  1. 01

    Marketing Exec

  2. 02

    Brand Manager

  3. 03

    Head of Marketing

  4. 04

    CMO — Franchise

Where you'll work

IPL franchises · ISL clubs · JSW Sports · Star Sports · FanCode

Salary₹4.5 – 28 LPA

Salary ranges are indicative, based on Indian sport-industry hiring data 2024-25 (entry to senior). Past placements do not guarantee future outcomes.

Choose your path

Programmes for every stage of your sport career

View all programmes →
Season Playbook · 2026 cohort

Four positions.
One starting eleven.

Pillars
04
Modules
24
Hrs / yr
300+

Every BSM and MSM cohort studies the same four pillars — designed with practitioners from federations, franchises, broadcasters and agencies. No fan content. No spectator electives.

  1. No. 01
    Captain · Commercial

    Sport Business

    League economics, franchise finance, athlete IP and commercial rights — the structural backbone of every sport organisation.

    • Sport Finance
    • League Economics
    • Commercial Rights
    On the board
    Indian sport economy
    ₹18,864 Cr
  2. No. 02
    Striker · Brand

    Marketing & Sponsorship

    Brand strategy, sponsorship sales, fan engagement and broadcast partnerships across cricket, football, kabaddi and esports.

    • Sponsorship Sales
    • Fan Strategy
    • Broadcast Rights
    On the board
    live brand briefs / yr
    12+
  3. No. 03
    Playmaker · Data

    Analytics & Strategy

    Performance data, audience analytics and decision systems — the language every modern federation, franchise and broadcaster now speaks.

    • Sport Analytics
    • Audience Data
    • Strategic Decisions
    On the board
    weeks in the war-room
    6
  4. No. 04
    Defender · Delivery

    Operations & Events

    League operations, venue management, athlete services and major-event delivery — the discipline that turns plans into matchday.

    • League Ops
    • Venue Mgmt
    • Event Delivery
    On the board
    on-ground match-days
    8
Live

Cricket · Football · Kabaddi · Esports · Olympic Sports · Broadcast · Federations · Franchises

Why NASM

An autonomous-college pedigree. Built for the business of sport.

Three University of Mumbai-affiliated host colleges — all Empowered Autonomous. Final degree is awarded by the University of Mumbai through the host college. NASM designs the industry curriculum, runs the master classes and brings the league access.

Verified pathwayEst. 2024 · Mumbai
UNIVERSITY OF MUMBAI · AWARDING BODY ·
University of Mumbai coat of arms

Academic backbone

University of Mumbai pathway

Delivered with three University of Mumbai-affiliated Empowered Autonomous host colleges in the MMR. Degree / diploma is awarded by the host college under University of Mumbai regulations. NASM builds the industry curriculum and placement layer.

Awarding
Univ. of Mumbai
Campuses
3 host colleges
Curriculum
Industry-built

University of Mumbai name and emblem are used for nominative identification of the awarding body only. NASM is not part of, endorsed by or affiliated to the University of Mumbai.

  1. 01

    Industry connection

    Live league projects, not lecture-hall theory.

    Capstones with IPL franchises, ISL clubs, PKL teams and sports-tech firms. Visiting practitioners every term.

  2. 02

    Outcomes-led

    Internships in season one. Placement support throughout.

    Roles across marketing, operations, broadcast, athlete management and sport-tech. Transparent on outcomes — past placements don't guarantee future ones.

  3. 03

    Future-ready curriculum

    Autonomous host colleges keep the syllabus current.

    All three host campuses are Empowered Autonomous — curriculum is refreshed yearly with NASM's industry inputs to mirror what the sport industry actually hires for.

The unfair advantage

NASM vs a typical sport-management academy

Most "sport academies" in India award short certificates. NASM students study with three Empowered Autonomous Mumbai host colleges and ship work backed by industry capstones.

What you get
WinnerNASMThe pedigree pathway
Typical academyShort-course certificates
  • Delivered through Empowered Autonomous host colleges
  • UGC-recognised academic pathway
  • Industry-co-built curriculum, refreshed yearly
  • Live league capstone projects
  • First internship in year 1
  • Athlete-of-record scholarships
  • Industry-led faculty & master classes
  • Three Mumbai host campuses
Bottom lineDegree + industryCertificate only

Comparison is illustrative based on publicly available curriculum information from category peers. No specific institution is named or implied.

Mumbai Metropolitan Region

Three campuses.
One sport-business ecosystem.

All three host colleges operate under their own academic autonomy — all three are Empowered Autonomous. NASM partners with each campus on industry-driven curriculum, master classes and live league capstones.

Compare all campuses
Academic backbone

All Empowered Autonomous

NAAC-graded, established Mumbai host institutions.

MKES, Malad crest

Campus

MKES, Malad

MKES's Nagindas Khandwala College

Bhavishya Bharat Campus, Road No. 1, Govindji Shroff Marg, Malad (West), Mumbai, Maharashtra 400064

Established in 1983 by the Malad Kandivli Education Society, NKC is one of Mumbai's most respected commerce-and-management colleges and was conferred Empowered Autonomous status under the UGC's 2023 regulations — the strongest tier of academic autonomy a Mumbai college currently holds. BSM, MSM, UG and PG Diploma run from this western-suburb HQ.

Open in Google Maps
Connectivity
Malad station · 12 min
Heritage
Est. 1983 · Empowered Autonomous

Signature facilities

  • Broadcast Lab
  • Sport Analytics Suite
  • Capstone Studio

4

Programmes

160+

Annual seats

40+

Industry mentors

12

Live league projects

Explore MKES, Malad

Flagship capstone

Yuva Premier League (YPL)

NASM's flagship student-run league. YPL 2025 brought together 150+ colleges and 2,500+ participants at the SAI Ground, Kandivali. Every NASM cohort owns YPL end-to-end — marketing, sponsorship, broadcast, ticketing and match-day operations.

150+Colleges2,500+ParticipantsSAI GroundKandivali

In-house properties

More than YPL — four properties students run.

Sport festival

JOSH

Annual multi-discipline tournament + fan-zone production run end-to-end by NASM cohorts.

Live IP

Mr. & Ms. Academia

Flagship inter-cohort pageant — ticketed, sponsored and broadcast.

Talent league

Student Idol

League-format talent platform crossing sport and culture, with a live finale.

Practical Training

Life at NASM — on the field, in the studio, behind the scenes.

Every term our students work the matches, broadcasts, marathons and boardrooms that make Indian sport. Here's what that actually looks like.

Updated weekly by our students

For parents

The six questions parents ask, answered first.

Sport is the career. Substance is the standard. Here is what you need to know before your child applies.

  • Accreditation & degree

    BSM/MSM degree awarded by the University of Mumbai through three Empowered Autonomous host colleges.

    View accreditation
  • Fees & scholarships

    Transparent fees, merit and need-based scholarships, and the Athlete of Record award for student-athletes.

    See fee structure
  • Refund policy

    Clear, written refund policy aligned with UGC norms — no surprise deductions after deposit.

    Read refund policy
  • Anti-ragging & POSH

    Zero-tolerance anti-ragging cell, POSH committee, grievance redressal and dedicated mentorship.

    Safety policies
  • Campus & hostel life

    Three Mumbai host campuses with supervised hostel options, mess, security and on-campus medical access.

    Explore campuses
  • Talk to a counsellor

    Book a 15-minute call with an admissions counsellor who answers parent questions first, student questions next.

    Book a call

Accommodation Partner

Housing sorted. From the day you land in Mumbai.

NASM students get priority access to Hello Student, India's premium student-accommodation network — gender-specific, fully furnished, safe and walking distance to host campuses.

Visit hellostudent.in →
Official Tie-Up
Hello Student
Premium student accommodation

Separate, gender-specific properties for girls, boys, women and men — designed for hassle-free, budget-friendly living near every NASM host campus.

1,500+
Happy students
30+
Partner colleges
60+
Premium locations
4.9/5
Student rating

What's included

All properties

  • Furnished rooms

    Beds, wardrobes, AC, storage

  • Home-cooked meals

    Nutritious daily menu

  • Unlimited Wi-Fi

    High-speed across property

  • Daily housekeeping

    Rooms & common areas

  • 24×7 security

    CCTV + on-site staff

  • Doctors on call

    Round-the-clock support

Also coveredGender-specific blocksLaundry serviceModern kitchenWalk to host campus

Follow the journey

Latest from NASM on Instagram & YouTube

Capstone days, masterclasses with industry CXOs, live league behind-the-scenes and alumni stories — straight from our channels.

@nasminstitute

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Tap any tile to open the latest reels and posts on Instagram.

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LIVE AI COUNSELLING ACTIVE24/7 CAMPUS INTELADMISSIONS OPEN · 2026 INTAKEEMPOWERED AUTONOMOUS HOST COLLEGESGUARANTEED INTERNSHIP PATHWAYATHLETE-OF-RECORD SCHOLARSHIPSLIVE AI COUNSELLING ACTIVE24/7 CAMPUS INTELADMISSIONS OPEN · 2026 INTAKEEMPOWERED AUTONOMOUS HOST COLLEGESGUARANTEED INTERNSHIP PATHWAYATHLETE-OF-RECORD SCHOLARSHIPSLIVE AI COUNSELLING ACTIVE24/7 CAMPUS INTELADMISSIONS OPEN · 2026 INTAKEEMPOWERED AUTONOMOUS HOST COLLEGESGUARANTEED INTERNSHIP PATHWAYATHLETE-OF-RECORD SCHOLARSHIPS

Live AI Feed · 24/7

Got a question? Ask NASM.

AI counsellor — real answers in seconds, grounded in NASM data. Or browse the most-asked questions below.

Prompt_Input

NASM Scout · Grounded Response

SEC_ID 992-B

Yes — your final degree (BSM, MSM) is awarded by the University of Mumbai through the host college you study at. NASM is the industry partner powering the programme at three UoM-affiliated host colleges: MKES Malad, BK Birla Kalyan and TCSC Kandivali (all Empowered Autonomous). Try a question above, or WhatsApp a counsellor for anything specific.

AI answers may contain errors. For binding details, see official pages or book a counselling call.

  • Yes. NASM is an industry-led collaborator and the final degree (BSM, MSM) is awarded by the University of Mumbai through the host college you study at. The three host colleges — MKES's Nagindas Khandwala (Malad) and B.K. Birla (Kalyan), all Empowered Autonomous — are all affiliated to the University of Mumbai. NASM contributes the industry curriculum, masterclasses and live league capstones.

  • Applications open on our Admissions page. You'll fill a short form, upload your Class 12 (for BSM) or graduation (for MSM) marksheet, and pick your campus preference. Shortlisted applicants are invited to a counselling call. You can also book a 15-minute counselling call before applying to discuss your fit.

  • Class 12 pass (any stream — Science, Commerce or Arts) from a recognised board, with the cut-offs published by each campus on the admissions page. A sport background is welcomed but not required. International and out-of-state applicants are eligible.

  • A Bachelor's degree (any discipline) from a recognised university with the minimum aggregate published by the campus. Working professionals from sport, media, marketing or athlete-management backgrounds are encouraged to apply.

  • Fee structures vary by programme and campus. Current published fees, instalment options, and refund policy (UGC-aligned) are listed on the Fees page. We do not quote indicative fees here to keep the site accurate.

  • Yes — three slabs: merit, need-based, and athlete-of-record. Athlete-of-record covers state, national and international representation across recognised sports federations. See the Scholarships page for the application window and required proofs.

  • Our students intern and work with IPL franchises, ISL clubs, PKL teams, sports broadcasters (Star Sports, JioCinema Sports), sports-tech firms, athlete management agencies and sports marketing agencies. Roles span marketing, operations, broadcast, athlete management and sport-tech. Past placements do not guarantee future outcomes.

  • As early as season one. NASM is structured around live league projects and capstones, so most students get exposure to real franchise/agency work in their first year — not just in final-year electives.

  • Three host colleges in the Mumbai Metropolitan Region: MKES's Nagindas Khandwala College, Malad (W) — Empowered Autonomous; Thakur College of Science & Commerce, Kandivali (E) — Empowered Autonomous; and B.K. Birla College, Kalyan — Empowered Autonomous. Hostel referrals are available in Mumbai, Kandivali and Kalyan.

  • Absolutely. We welcome applicants from across India and the GCC. Hostel referrals are available, and the admissions team helps with documentation for outstation and international applicants.

  • Yes. We have flexibility for athletes representing recognised state/national teams, including attendance accommodations during tournaments and an athlete-of-record scholarship. Tell us about your sport on the application form so we can route you to the right counsellor.

  • That is exactly what NASM is built for. The Indian sport economy is ₹18,864 Cr+ and most jobs in it are off the field — marketing, operations, broadcast, analytics, athlete management, sponsorship, sport-tech. Our entire curriculum is designed around those careers.

Didn't find your answer? Book a 15-min counselling call →

System OptimalSEC_ID 992-B

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