Sport Business
League economics, franchise finance, athlete IP and commercial rights — the structural backbone of every sport organisation.
- Sport Finance
- League Economics
- Commercial Rights
India's sport economy crossed ₹18,864 crore in 2025. Build your career in it from Mumbai — degree awarded by the University of Mumbai through three affiliated host colleges (all three Empowered Autonomous), curriculum co-built with the sport industry.
Build the foundation. Marketing, operations, analytics & broadcast across cricket, football and esports.
Lead the industry. Sponsorship, league management, athlete IP & sport-tech with live franchise capstones.
Source: GroupM ESP & Sportz Interactive Sport Economy Report, 2025

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Quick answer
Nest Academy of Sports Management (NASM) is India's industry-led sports management institute, offering 3-year BSM and 2-year MSM degrees plus UG/PG diplomas across three University of Mumbai-affiliated host colleges. Students train through live league capstones and industry projects, preparing for careers in India's ₹18,864 Cr sport economy.
Three University of Mumbai-affiliated host colleges

“Turn fans into believers — and believers into ticket buyers.”
The story-makers of Indian sport. You'll plan launches, run season campaigns, build matchday creative and grow fanbases for leagues, franchises and athletes.
What students build
Key outcomes
Career pathway
Marketing Exec
Brand Manager
Head of Marketing
CMO — Franchise
Where you'll work
IPL franchises · ISL clubs · JSW Sports · Star Sports · FanCode
Salary ranges are indicative, based on Indian sport-industry hiring data 2024-25 (entry to senior). Past placements do not guarantee future outcomes.
Choose your path
A 3-year undergraduate programme built for India's ₹18,864 Cr sport economy. Marketing, law, analytics, athlete management, league operations.
Senior leadership track. Sponsorship strategy, broadcast & OTT, team operations, sport-tech, capstone with industry partners.
Fast-track entry into the sport business after class 12. Practical-first curriculum with live industry exposure.
For working professionals and graduates pivoting into sport. Industry-driven curriculum with capstone immersion.
Every BSM and MSM cohort studies the same four pillars — designed with practitioners from federations, franchises, broadcasters and agencies. No fan content. No spectator electives.
League economics, franchise finance, athlete IP and commercial rights — the structural backbone of every sport organisation.
Brand strategy, sponsorship sales, fan engagement and broadcast partnerships across cricket, football, kabaddi and esports.
Performance data, audience analytics and decision systems — the language every modern federation, franchise and broadcaster now speaks.
League operations, venue management, athlete services and major-event delivery — the discipline that turns plans into matchday.
Cricket · Football · Kabaddi · Esports · Olympic Sports · Broadcast · Federations · Franchises
Why NASM
Three University of Mumbai-affiliated host colleges — all Empowered Autonomous. Final degree is awarded by the University of Mumbai through the host college. NASM designs the industry curriculum, runs the master classes and brings the league access.

Academic backbone
University of Mumbai pathway
Delivered with three University of Mumbai-affiliated Empowered Autonomous host colleges in the MMR. Degree / diploma is awarded by the host college under University of Mumbai regulations. NASM builds the industry curriculum and placement layer.
University of Mumbai name and emblem are used for nominative identification of the awarding body only. NASM is not part of, endorsed by or affiliated to the University of Mumbai.
Industry connection
Capstones with IPL franchises, ISL clubs, PKL teams and sports-tech firms. Visiting practitioners every term.
Outcomes-led
Roles across marketing, operations, broadcast, athlete management and sport-tech. Transparent on outcomes — past placements don't guarantee future ones.
Future-ready curriculum
All three host campuses are Empowered Autonomous — curriculum is refreshed yearly with NASM's industry inputs to mirror what the sport industry actually hires for.
The unfair advantage
Most "sport academies" in India award short certificates. NASM students study with three Empowered Autonomous Mumbai host colleges and ship work backed by industry capstones.
Comparison is illustrative based on publicly available curriculum information from category peers. No specific institution is named or implied.
All three host colleges operate under their own academic autonomy — all three are Empowered Autonomous. NASM partners with each campus on industry-driven curriculum, master classes and live league capstones.
All Empowered Autonomous
NAAC-graded, established Mumbai host institutions.

Campus
MKES's Nagindas Khandwala College
Bhavishya Bharat Campus, Road No. 1, Govindji Shroff Marg, Malad (West), Mumbai, Maharashtra 400064
Established in 1983 by the Malad Kandivli Education Society, NKC is one of Mumbai's most respected commerce-and-management colleges and was conferred Empowered Autonomous status under the UGC's 2023 regulations — the strongest tier of academic autonomy a Mumbai college currently holds. BSM, MSM, UG and PG Diploma run from this western-suburb HQ.
Signature facilities
4
Programmes
160+
Annual seats
40+
Industry mentors
12
Live league projects
Flagship capstone
NASM's flagship student-run league. YPL 2025 brought together 150+ colleges and 2,500+ participants at the SAI Ground, Kandivali. Every NASM cohort owns YPL end-to-end — marketing, sponsorship, broadcast, ticketing and match-day operations.
In-house properties
Annual multi-discipline tournament + fan-zone production run end-to-end by NASM cohorts.
Flagship inter-cohort pageant — ticketed, sponsored and broadcast.
League-format talent platform crossing sport and culture, with a live finale.
Every term our students work the matches, broadcasts, marathons and boardrooms that make Indian sport. Here's what that actually looks like.

Live Event
IPL 2023

Live Event
ESA 2023

Live Event
Indian Padel Park 2025

Live Event
T20 World Cup 2026

Live Event
JSW 2025

Live Event
TATA IPL 2025

Live Event
Ahimsa Run 2025

Live Event
YPL2023

Live Event
IPL 2023

Live Event
ESA 2023

Live Event
Indian Padel Park 2025

Live Event
T20 World Cup 2026

Live Event
JSW 2025

Live Event
TATA IPL 2025

Live Event
Ahimsa Run 2025

Live Event
YPL2023

Live Event
YPL2023

Live Event
Tata Mumbai Marathon 2025

Live Event
ASTCL

Live Event
IPL Mumbai 2023

Live Event
World Memory Championship 2025

Live Event
World Pickleball League 2025

Live Event
Can Run 2023

Live Event
India Vs New Zealand T20

Live Event
YPL2023

Live Event
Tata Mumbai Marathon 2025

Live Event
ASTCL

Live Event
IPL Mumbai 2023

Live Event
World Memory Championship 2025

Live Event
World Pickleball League 2025

Live Event
Can Run 2023

Live Event
India Vs New Zealand T20
For parents
Sport is the career. Substance is the standard. Here is what you need to know before your child applies.
BSM/MSM degree awarded by the University of Mumbai through three Empowered Autonomous host colleges.
View accreditationTransparent fees, merit and need-based scholarships, and the Athlete of Record award for student-athletes.
See fee structureClear, written refund policy aligned with UGC norms — no surprise deductions after deposit.
Read refund policyZero-tolerance anti-ragging cell, POSH committee, grievance redressal and dedicated mentorship.
Safety policiesThree Mumbai host campuses with supervised hostel options, mess, security and on-campus medical access.
Explore campusesBook a 15-minute call with an admissions counsellor who answers parent questions first, student questions next.
Book a callAccommodation Partner
NASM students get priority access to Hello Student, India's premium student-accommodation network — gender-specific, fully furnished, safe and walking distance to host campuses.
Separate, gender-specific properties for girls, boys, women and men — designed for hassle-free, budget-friendly living near every NASM host campus.
All properties
Beds, wardrobes, AC, storage
Nutritious daily menu
High-speed across property
Rooms & common areas
CCTV + on-site staff
Round-the-clock support
Follow the journey
Capstone days, masterclasses with industry CXOs, live league behind-the-scenes and alumni stories — straight from our channels.
@nasminstitute
Tap any tile to open the latest reels and posts on Instagram.
Live AI Feed · 24/7
AI counsellor — real answers in seconds, grounded in NASM data. Or browse the most-asked questions below.
NASM Scout · Grounded Response
SEC_ID 992-BYes — your final degree (BSM, MSM) is awarded by the University of Mumbai through the host college you study at. NASM is the industry partner powering the programme at three UoM-affiliated host colleges: MKES Malad, BK Birla Kalyan and TCSC Kandivali (all Empowered Autonomous). Try a question above, or WhatsApp a counsellor for anything specific.
AI answers may contain errors. For binding details, see official pages or book a counselling call.
Yes. NASM is an industry-led collaborator and the final degree (BSM, MSM) is awarded by the University of Mumbai through the host college you study at. The three host colleges — MKES's Nagindas Khandwala (Malad) and B.K. Birla (Kalyan), all Empowered Autonomous — are all affiliated to the University of Mumbai. NASM contributes the industry curriculum, masterclasses and live league capstones.
Applications open on our Admissions page. You'll fill a short form, upload your Class 12 (for BSM) or graduation (for MSM) marksheet, and pick your campus preference. Shortlisted applicants are invited to a counselling call. You can also book a 15-minute counselling call before applying to discuss your fit.
Class 12 pass (any stream — Science, Commerce or Arts) from a recognised board, with the cut-offs published by each campus on the admissions page. A sport background is welcomed but not required. International and out-of-state applicants are eligible.
A Bachelor's degree (any discipline) from a recognised university with the minimum aggregate published by the campus. Working professionals from sport, media, marketing or athlete-management backgrounds are encouraged to apply.
Fee structures vary by programme and campus. Current published fees, instalment options, and refund policy (UGC-aligned) are listed on the Fees page. We do not quote indicative fees here to keep the site accurate.
Yes — three slabs: merit, need-based, and athlete-of-record. Athlete-of-record covers state, national and international representation across recognised sports federations. See the Scholarships page for the application window and required proofs.
Our students intern and work with IPL franchises, ISL clubs, PKL teams, sports broadcasters (Star Sports, JioCinema Sports), sports-tech firms, athlete management agencies and sports marketing agencies. Roles span marketing, operations, broadcast, athlete management and sport-tech. Past placements do not guarantee future outcomes.
As early as season one. NASM is structured around live league projects and capstones, so most students get exposure to real franchise/agency work in their first year — not just in final-year electives.
Three host colleges in the Mumbai Metropolitan Region: MKES's Nagindas Khandwala College, Malad (W) — Empowered Autonomous; Thakur College of Science & Commerce, Kandivali (E) — Empowered Autonomous; and B.K. Birla College, Kalyan — Empowered Autonomous. Hostel referrals are available in Mumbai, Kandivali and Kalyan.
Absolutely. We welcome applicants from across India and the GCC. Hostel referrals are available, and the admissions team helps with documentation for outstation and international applicants.
Yes. We have flexibility for athletes representing recognised state/national teams, including attendance accommodations during tournaments and an athlete-of-record scholarship. Tell us about your sport on the application form so we can route you to the right counsellor.
That is exactly what NASM is built for. The Indian sport economy is ₹18,864 Cr+ and most jobs in it are off the field — marketing, operations, broadcast, analytics, athlete management, sponsorship, sport-tech. Our entire curriculum is designed around those careers.
Didn't find your answer? Book a 15-min counselling call →
Talk to an admissions counsellor about programmes, fees and scholarships.