Diploma · Mumbai
PG Diploma in Sports Management
A 1-year weekend programme for working professionals and graduates pivoting into sport. Sponsorship, analytics and athlete management with an immersive industry capstone — designed so you don't quit your day job to enter sport.
- Duration
- 1 year
- Level
- Diploma
- Fees
- ₹90,000 – ₹1,49,000
Where this programme takes you
PG Dip is built for India's ₹18,864 Cr sport economy.
PG Dip graduates target roles across 5+ sport-business sectors — franchises, leagues, agencies, broadcasters, sport-tech and brand-side sport marketing. Scroll down for the indicative career ladder, the specific roles this programme is designed for, and the recruiter ecosystem we open up for our cohorts. For the full map of all 15 career tracks in Indian sport business, see the Careers page.
Right fit
Who is this for
- Working professionals (any discipline) ready to pivot into sport in 12 months.
- Graduates who want a credentialed sport specialisation without committing to a 2-year MSM.
- Marketing, media or finance professionals targeting sponsorship, rights or strategy roles.
- Athletes / coaches looking to add commercial-side credibility.
Highlights
What makes it different
Weekend cohort
Saturdays + alternate Sundays, plus 2 immersive bootcamps. Designed around full-time work.
Industry capstone
8-week capstone with a named industry partner — sponsorship, ops, analytics or athlete-IP brief.
Senior peer cohort
Average 4-7 years of work experience in the cohort — peer learning is a big part of the value.
What you'll study
Curriculum
Term 1
- Sport Strategy
- Brand & Rights
- Industry Studio Foundations
- Sponsorship Architecture
Term 2
- Operations & Tech
- Athlete IP
- Capstone with industry partner
Inside the programme
A day in the life
Saturday 09:30
Strategy module — sponsorship architecture
Saturday 13:30
Lunch + capstone partner check-in
Saturday 14:30
Workshop — analytics / rights / athlete-IP (rotating)
Saturday 17:30
Industry guest + networking
Alternate Sunday 10:00
Capstone studio time with partner mentor
After graduation
Career trajectory
| Stage | Role | Indicative band |
|---|---|---|
| On graduation | Sport-Industry Pivot Role (Manager band) | ₹8 – 14 LPA |
| Year 2 | Senior Manager — Sponsorship / Strategy | ₹14 – 22 LPA |
| Year 4+ | Head of Function | ₹22 LPA+ |
Bands are indicative based on past placements and industry benchmarks. Past placements do not guarantee future outcomes.
Career outcomes
Roles graduates target
- Sponsorship / Partnerships Manager at franchises and agencies
- Strategy / BD roles at OTT and rights agencies
- Athlete-management roles at agencies
- Marketing roles at sport brands and federations
Where they hire from
Recruiter ecosystem
Cricket / Football
IPL / ISL franchises
Rights / Sponsorship
Sports rights agencies
Media
OTT broadcasters
Tech
Sport-tech startups
Consulting
Sport consulting
Transparent pricing
Fee breakdown
| Head | Amount | Note |
|---|---|---|
| Annual tuition | ₹1,20,000 | — |
| Capstone partner fee | Included | — |
| EMI options | 3 / 6 / 12-month plans | — |
| Education loan | Available via partner banks | — |
See Fees & Financial Aid, Scholarships, and the UGC refund policy.
Honest comparison
PG Dip vs the alternative
| Dimension | PG Dip at NASM | Generic alternative |
|---|---|---|
| Format | Weekend — keep your day job | Full-time MSM / MBA — must quit |
| Time to pivot | 12 months | 24 months |
| Capstone | Real partner brief, partner-assessed | Internal project |
| Investment | ₹1.2 L tuition | ₹15 L+ for a tier-2 MBA |
Campuses
Where you'll study
FAQ
Frequently asked questions
Ready to apply for PG Dip?
Or book a free 15-minute counselling call to talk it through.