Postgraduate · Mumbai
Master of Sports Management
A 2-year postgraduate degree for senior sport-business careers. Delivered in Mumbai with a University of Mumbai-affiliated host college. Capstones with IPL franchises, ISL clubs, OTT broadcasters and federations.
- Duration
- 2 years
- Level
- Postgraduate
- Fees
- ₹1,80,000 – ₹2,46,000
Where this programme takes you
MSM is built for India's ₹18,864 Cr sport economy.
MSM graduates target roles across 7+ sport-business sectors — franchises, leagues, agencies, broadcasters, sport-tech and brand-side sport marketing. Scroll down for the indicative career ladder, the specific roles this programme is designed for, and the recruiter ecosystem we open up for our cohorts. For the full map of all 15 career tracks in Indian sport business, see the Careers page.
Right fit
Who is this for
- Graduates (any discipline) targeting senior roles in sport business within 2 years.
- BBA / BMS / BCom graduates wanting a sport-specialised PG instead of a generic MBA.
- Working professionals (1-3 yrs) pivoting from media, marketing or finance into sport.
- Athletes transitioning to coaching-business, athlete-IP or franchise-leadership roles.
Highlights
What makes it different
Industry studio (full Year 2)
Year 2 is structured around an industry studio with a named partner — IPL franchise, ISL club, federation or OTT — assessed by the partner's leadership.
Sponsorship & rights specialisation
Deep curriculum on rights valuation, sponsorship architecture, broadcast economics and league P&L — built with practising rights-agency leaders.
Sport-tech & analytics core
Compulsory analytics module covering performance, fan and commercial data — students ship a working analytics deck as portfolio.
Global sport faculty
Visiting faculty from European football, US college sport and global federations — international case exposure without the international fees.
What you'll study
Curriculum
Year 1
- Strategy in Sport
- Sponsorship Architecture
- Broadcast & OTT Rights
- Athlete IP
- Industry Studio Foundations
- Sport-Tech & Analytics Core
Year 2
- Team Operations
- Global Federations
- Industry Studio (full year, partner-assessed)
- Capstone Defence
- Leadership Lab
Inside the programme
A day in the life
09:00
Studio standup with industry-partner project lead
10:00
Strategy lecture: rights valuation case (Star → Disney → Reliance IPL deal)
12:00
Sponsorship architecture workshop — building a 5-year deck for a partner brand
14:00
Lunch + 1:1 mentor slot (rotating CXO mentor)
15:00
Sport-tech lab — fan-engagement analytics on real franchise data
17:00
Industry seminar — federation officials, agency heads, athlete CEOs
19:00
Optional: live match-night ops shadow with franchise partner
After graduation
Career trajectory
| Stage | Role | Indicative band |
|---|---|---|
| On graduation | Manager — Sponsorship / Strategy / Operations | ₹9 – 14 LPA |
| Year 2 | Senior Manager — Partnerships / Rights / League Ops | ₹14 – 22 LPA |
| Year 4-5 | Head of Function (Sponsorship / Ops / Analytics) | ₹22 – 40 LPA |
| Year 7+ | VP / CXO — Franchise / Agency / Federation | ₹40 LPA – ₹1 Cr+ |
Bands are indicative based on past placements and industry benchmarks. Past placements do not guarantee future outcomes.
Career outcomes
Roles graduates target
- Senior Manager — Sponsorship & Rights at franchises, leagues and agencies
- Head of Operations — IPL / ISL / PKL franchise functions
- Strategy / BD roles at OTT broadcasters (JioCinema, SonyLIV, Star)
- Athlete-IP / commercial-rights roles at agencies
- Founding-team roles at sport-tech / fantasy / fan-engagement startups
Where they hire from
Recruiter ecosystem
Cricket
IPL franchises (senior roles)
Football
ISL clubs (commercial / ops leadership)
Rights / Sponsorship
Sports rights agencies
Media
OTT broadcasters
Governance
Sports federations (BCCI / AIFF / PKL)
Tech
Sport-tech startups
Consulting
Sport consulting (Big-4 sport practice)
Transparent pricing
Fee breakdown
| Head | Amount | Note |
|---|---|---|
| Year 1 tuition | ₹1,60,000 – ₹2,20,000 | Varies by host college |
| Year 2 tuition | ₹1,60,000 – ₹2,20,000 | — |
| University & exam fees | Per UoM circular | Paid to host college |
| Industry studio kit | Included | — |
| Hostel (optional) | ₹70,000 – ₹1,20,000 / yr | — |
| EMI / education loan | Up to 84 months | Partner NBFC + nationalised bank tie-ups |
See Fees & Financial Aid, Scholarships, and the UGC refund policy.
Honest comparison
MSM vs the alternative
| Dimension | MSM at NASM | Generic alternative |
|---|---|---|
| Specialisation depth | 100% sport business — sponsorship, rights, ops, analytics | MBA with sport elective — 1 module out of 16 |
| Industry studio | Full Year 2 with named partner, partner-assessed | Optional summer internship |
| Faculty | Rights agency leaders, franchise CXOs, federation officials | General-business faculty + occasional guest |
| Network | 80+ sport recruiters in the alumni-in-network programme | Generic alumni — sport network thin |
| Investment | ₹3.2 – 4.4 L total tuition for 2 yrs | ₹15 – 25 L for a tier-2 MBA |
Campuses
Where you'll study
FAQ
Frequently asked questions
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