Undergraduate · Mumbai
Bachelor of Sports Management
A 3-year undergraduate degree built for India's ₹18,864 Cr sport business. Delivered in Mumbai by NASM with a University of Mumbai-affiliated host college. Industry capstones with IPL, ISL, PKL and Olympic-pathway partners.
- Duration
- 3 years
- Level
- Undergraduate
- Fees
- ₹1,12,500 – ₹1,41,000
Where this programme takes you
BSM is built for India's ₹18,864 Cr sport economy.
BSM graduates target roles across 8+ sport-business sectors — franchises, leagues, agencies, broadcasters, sport-tech and brand-side sport marketing. Scroll down for the indicative career ladder, the specific roles this programme is designed for, and the recruiter ecosystem we open up for our cohorts. For the full map of all 15 career tracks in Indian sport business, see the Careers page.
Right fit
Who is this for
- Class 12 pass-outs (any stream) who want a serious career inside sport — not a hobby track.
- Athletes and ex-athletes pivoting from playing to the business side of the game.
- Students who'd rather work on a live IPL/ISL season than sit through a generic BBA.
- Parents who want a UGC-recognised degree from a University of Mumbai host college, with a real placement pipeline.
Highlights
What makes it different
Live league capstones
Every BSM cohort works on a live season project with an IPL, ISL or PKL partner — sponsorship activation, fan engagement, broadcast or analytics — assessed by the partner.
Two industry internships
Mandatory paid internships at the end of Year 2 and Year 3 — placed via NASM's recruiter network across Mumbai, Bengaluru and Delhi NCR.
Masterclass series
30+ masterclasses across 3 years from CXOs, agency heads, athletes and broadcasters. Recorded and released to alumni for life.
Sport-Tech & Analytics studio
On-campus lab with Stats Perform, Hudl-style tooling and a sponsorship-ROI desk — graduates ship a real analytics portfolio, not a CV bullet.
What you'll study
Curriculum
Year 1
- Foundations of Sport Business
- Sport Marketing 101
- Communication
- Sport in India: A History
- Live Event Lab
- Digital Foundations
Year 2
- Sponsorship & Brand Partnerships
- Sport Law (BCCI, NSCB, RTI)
- Athlete Management
- Digital & OTT
- Internship I
- Analytics Foundations
Year 3
- League Operations
- Analytics for Sport
- Finance & P&L
- Capstone with Industry MoU partner
- Internship II
- Strategy Studio
Inside the programme
A day in the life
08:30
Morning standup — capstone team reviews weekend match data
09:30
Lecture: Sponsorship & Brand Partnerships (case: Tata IPL title rights)
11:30
Workshop: Sport Law — BCCI constitution, NSCB, RTI in sport
13:30
Lunch + recruiter office-hours (rotating: agency / franchise / brand)
14:30
Studio: League ops simulation — match-day rundown for an ISL fixture
16:30
Industry masterclass (Mon/Wed/Fri) — guest CXO, Q&A, networking
18:00
Field session — ground operations / fan zone / broadcast shadow
After graduation
Career trajectory
| Stage | Role | Indicative band |
|---|---|---|
| Year 0 (Internship) | Sport-Marketing Intern (franchise / agency) | ₹15-30k / month stipend |
| Year 1 | Marketing Associate / Ops Executive | ₹4.5 – 7 LPA |
| Year 3 | Manager — Sponsorship / Activation / League Ops | ₹9 – 14 LPA |
| Year 5-7 | Head of Partnerships / GM — Franchise function | ₹18 – 35 LPA |
Bands are indicative based on past placements and industry benchmarks. Past placements do not guarantee future outcomes.
Career outcomes
Roles graduates target
- Sponsorship & marketing roles at IPL, ISL, PKL franchises and rights agencies
- Event & league operations roles at BCCI / FSDL / sports federations
- Athlete-management associate roles at agencies like JSW, RISE Worldwide, Baseline
- Sport-tech & analytics analyst roles (Stats Perform, Hudl, Cricviz tier)
- Brand-side roles at Adidas, Puma, Nike, Decathlon, Red Bull Sport India
Where they hire from
Recruiter ecosystem
Cricket
IPL franchises
Football
ISL franchises
Kabaddi
PKL franchises
Marketing / Rights
Sports rights agencies
Athlete IP
Athlete-management agencies
Adidas / Puma / Nike / Red Bull tier
Brand-side sport marketing
Stats / Data
Sport-tech & analytics
JioCinema / Sony / Star tier
OTT & broadcast
Transparent pricing
Fee breakdown
| Head | Amount | Note |
|---|---|---|
| Year 1 tuition | ₹85,000 – ₹1,15,000 | Varies by host college |
| Year 2 tuition | ₹85,000 – ₹1,15,000 | — |
| Year 3 tuition | ₹85,000 – ₹1,15,000 | — |
| University & exam fees | Per UoM circular | Paid directly to the host college |
| Hostel (optional) | ₹70,000 – ₹1,20,000 / yr | Subject to availability |
| EMI plans | 3 / 6 / 12-month options | Via partner NBFCs — no-cost EMI on Year-1 tuition |
See Fees & Financial Aid, Scholarships, and the UGC refund policy.
Honest comparison
BSM vs the alternative
| Dimension | BSM at NASM | Generic alternative |
|---|---|---|
| Curriculum freshness | Refreshed every semester with industry inputs (Empowered Autonomous host) | Static UoM syllabus, updated every 3-5 years |
| Industry exposure | Live IPL/ISL/PKL capstone every year + 30+ CXO masterclasses | Optional industrial visits, occasional guest lectures |
| Internships | 2 mandatory paid internships, placed via NASM network | Self-arranged, often unpaid, generic sectors |
| Placement support | Dedicated sport-industry placement cell + alumni in 80+ recruiters | Common college placement cell — sport roles rare |
| Degree | Bachelor of Sports Management — University of Mumbai (via host college) | BBA / BMS — UoM |
Campuses
Where you'll study
FAQ
Frequently asked questions
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